Knowledge is power, and every successful web based project must begin with research. There are many questions that need addressing before a truly effective design can be started.
Once those objectives have been defined, the process of constructing effective site pathways can begin (this is an outline of how a reader can get from one point in the website to another – and this will decide how helpful and easy-to-use your website will become). Once completed, we then have a clearer idea of just what elements need to be present on which pages and this will in turn define the space available for visual design.
A layered Adobe Photoshop image is crafted that combines the clients preferences, the required page elements, current online leader ‘fashion’ for that industry (see ‘background’), aspects of existing branding, and a unique blend of visual layout techniques and knowledge of colour harmony. This image file is then presented to you for refinement and approval.
The layered concept is then surgically cut up and mathematically described using the latest coding standards approved by the W3C (the Internet standards authority). These standards ensure maximum lifetime for the code and cross-browser visual compatibility. Comprehensive testing is undertaken to enable the design to be precisely replicated across the greatest possible audience of customers.
