Striking a healthy balance
An internet browser visually translates a series of mathematical equations written by a programmer into the coloured blocks that you see onscreen. Effective website design therefore requires a balanced blending of artistic inspiration and mathematical reasoning.
Without a comprehensive understanding of both disciplines, developers run the risk of creating websites that are either non-functional, ineffective, or just plain ugly. Due to the opposing nature of these skill sets most design companies will subdivide web tasks to separate employees which lead to increased costs for their clients.
left brain
science & maths
|
Web Programming Languages
- HTML, DHTML, XHTML, XML, CSS, XSL
- PHP, JavaScript, Java, JSP, ASP, AJAX
Application Development
- Actionscript (AS2+), MDM Zinc, IBM Eclipse, Dreamweaver, PHP Designer
Image Manipulation
- Adobe Photoshop (2+), Corel Bryce (1+), Carrara Studio (1+), 3D Studio (4+), Swift 3D, Maya (6+), Adobe Premier
Design/Pre-press
- Adobe Illustrator, Macromedia Freehand (4+), Quark XPress, Pagemaker, Microsoft Office
|
right brain
art & beauty
|
- Advanced design and conceptual flow visualisation skills
- Have studied and lectured on the principals of balanced design and communication by visual cue
- Ten years corporate branding and pre-press advertising experience
- Spent two years studying colour theory, colour balance, and colour harmony
- Oil, watercolour, pastel and charcoal painter
- Hand drawing, strip cartoon, book illustration and caricature creation experience
- Natural motion and physics studies for animation realism
- Published works on ecommerce website usability
|
|
Skillset
