“Usability Analysis” is the process of researching your website’s USAGE “appeal” to its intended audience (not to be confused with its VISUAL appeal). An effective analysis requires an understanding of your readers collective needs and how best to deliver your content or products to them.
IPO Digital Design have taken usability research and turned it into a series of “best practice” guidelines that are incorporated into initial design planning (see website design) thus ensuring that your website will not only LOOK appealing but that it will also BE appealing.
It is the collective needs of your site readers that define your site structure, the naming and placement of individual page elements and the helpful functionality required to achieve their goals.
Feel welcome to read the ‘background’ for a more detailed overview of just how important creating a positive user experience is to the online ‘stick ability’ of your website, or use the contact form to arrange for a usability analysis of your existing design.