An experienced and professional website designer...

... needs to be able to demonstrate a successful history of matching client objectives with online solutions. They need to possess a thorough understanding of visual communication, colour theory, modern coding standards, internet trends, ecommerce usability and search engine optimisation.

Only when these diverse layers of knowledge come together through time proven experience can they hope to accomplish new challenges set before them.

If you're searching for such a person than you've come to the right place - IPO Digital Design!

Hi, I'm Andy Truman, and I've been designing and building web sites for some of the largest companies in New Zealand and around the world for over 20 years now. Based in Christchurch, New Zealand, I specialise in all aspects of website development and this is my little corner of the web where I'd like to showcase a fraction of the many hundreds of websites I've crafted over the years.

During the course of my career I have been fortunate to have been involved with many of New Zealand's landmark website developments including work for Telecom XTRA on their first ecommerce platform, The Flying Pig (New Zealand's answer to Amazon books popularity), shopping sites for Noel Leeming and Computer City (the first websites in the country to count their turnover in millions), plus many other large and small scale business ventures.

"... the first website I wrote was completely text based - because the image tag hadn't been invented yet, and a modems top speed was only 54kbps..."

The business value of an internet presence has escalated dramatically, and along with it the range of skills required to create websites that can compete in a global marketplace. In the "early days" clients requested a web page simply because their opposition had one, and it was an ongoing battle to convince them of the Internets' potential to revolutionise interaction. Then, as modems increased in speed, came a generation of visually emotive sites and brochure-ware, until it was discovered that websites needed to appeal to both customers and search engines.

The third wave fine tuned this new mixture of design and content as companies fought each other for online awareness and the elusive search ranking 'top spot'. The current build of websites must take into account historical lessons learnt in the fields of visual communication (getting the right message across), search engine appeal (using common phrases in content that customers will themselves use in search behaviour), website usability (building trust through predictable site flow), and social networking (utilising the new forms of "word-of-mouth" to help customers spread your message).

"... any fool can create a website that looks good, but only a seasoned professional can work with you to create one that's truly successful!"