December 20, 2011
Writing guidelines for the Internet
Writing for a website is totally different than writing for printed mediums, and one of the most common mistakes made is to simply cut and paste text from existing material...
October 20, 2011
Website Promotion
Every client wants it – to be on the coveted first page of Google’s search results – but exactly how do you go about achieving top ranking for your website?
July 31, 2011
The Web Design Process
When a client purchases a website design the conception is that they’re simply paying for the visual appeal of the final online site, but in reality what they’re really buying is a calculated blend of strategy, psychology, mathematics, interactivity and art.
July 20, 2011
How to choose a Web Designer
Your website will fulfill the most important customer-facing role in your business, so how do you decide who will help bring your online dreams to fruition?
July 12, 2011
Custom Spam Protection
Practical steps that every web designer can take to protect their clients from form spam without relying on commercial solutions that are doomed to failure.
April 10, 2008
The Value of Quality Product Information
There is a huge lack of actual ‘selling’ text on product websites and yet this is probably the most important factor of the entire sales process...
August 15, 2005
eCommerce Design
This is a series of short tutorials that deal with aspects of building a retail website, from the initial idea to the final implementation...